Designing the website for the Parsons Design & Technology Class of 2024 Thesis Showcase.
Web Design Team Lead
Every year, the Design & Technology department at Parsons organizes a series of events to celebrate and showcase the graduating students and thesis projects of that year (BFA + MFA). The events are organized by select students in the graduating class with a faculty advisor, including a pop up show, screening, symposium, and publication.
A website is needed to showcase all project, student, and event details.
Design a website that:
is user friendly for a wide range of audiences including parents, students, employers, and industry colleagues
clearly showcases all projects, students, and events
has visual design consistent with brand guidelines
We started by reviewing the previous iterations, identifying the common components that worked. Although not required, we decided to follow the same structure to maintain consistency.
We then took a deeper look at the 5 most recent sites, noting what we liked and disliked about the UX of each.
Entropy was chosen as the theme of the class of 2023’s graduate showcase to embody the chaos and resilience we experienced during our time in the program.
Entropy, a physics concept, refers to a measure or state of disorder, randomness, or uncertainty. For us, it represents the beauty of chaos and the power of creativity.
Our branding team drafted a sample poster as a visual reference for the web design team, determining fonts, colors, and all visual elements.
