1. 01 brief
  2. 02 concept
  3. 03 brand strategy
  4. 04 visual identity
  5. 05 verbal identity
  6. 06 style frames
  7. 07 applications

01

project brief

background

POSE is a fictional brand creating an inviting culture around photography for those swept up by the fast-paced modern society by offering affordable and accessible film and cameras. POSE allows you to slow down, take a break, and appreciate the smaller moments in life.

task

Research and develop a new camera brand.

tools

01

brand concept

02

brand strategy

03

visual identity

04

verbal identity

I wanted the language to be down-to-earth, casual, and relatable, but also descriptive in capturing the smaller everyday emotions and experiences. Ideally, there would be many more of these types of anectdote style text snippets POSE would be using.

05

style frames

06

brand applications

Website
Instagram
Film Packaging
Sticker Sheet
Photo Album
Signage
Posters

find my ice cream